"Atmano Mokshartham Jagat Hitaya Cha" - For one's own liberation as well as for the welfare of the world - is the ideology that the Ashok Group lives by. It is of utmost importance to the group that it contributes to the general welfare of society. They have taken the initiative to support those underprivileged and underserved people in their society as well by vigorously executing social responsibilities, They show what the company stands for as they instill faith in their customers and make them part of a welfare community.
For the Ashok group, there is still a long way to go. As they move higher and higher, they have not forgotten how they got there. With God's grace and humility, they strive to move forward, always with a resolve to give back to society
The company and the Directors personally take initiatives to organize free medical camps for the urban poor, the semi urban and the rural people. The directors being active Rotarians, get their latter’s unselfish support in their endeavour. These camps perform ECG & clinical tests like blood sugar etc, on a very regular basis.
The Blood Bank was set up in 1994 to supply safe blood to needy patients. This was the first blood bank in West Bengal. That was granted recognition by the west Bengal State Drugs Control directorate along with the Directorate of Drugs control, Government of India. From the first day, the blood bank insisted upon voluntary donation which was not the norm those days. The blood bank is run by a trust, donation to which are exempt under section 80G of Income tax Act. It runs on a no-profit no-loss basis, supplying blood free of cost to thalassaemic children.
We actively and regularly donate to organizations like CRY and Mother Teresa's Missionaries of Charity. Donations are also made on an as-needed-basis, such as emergency situations, natural disasters for the PM Relief Fund, Ramkrishna Mission, and Bharat Sevasram. With the help of Rotary club of Rabindra Sarobar, an ultra visit therapy lamp for newborns was also donated to Sonarpur Rural hospital, as part of corporate responsibility.
Jointly with Rotary Club the Ashok group performed thalassaemic screening for the children of the Blind School, Behala. They always try to reach out to people to make a difference to their lives in their own small way.